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OUR STORY

The Artists Avenue, a transformative initiative, was founded a decade ago by the visionary Filipino American sisters Larissa, Melissa, and Melody Enriquez. Driven by their passion for music and a strong commitment to fostering young talent, they launched this venture with the goal of sharing the powerful gift of music with aspiring artists. United by family values and a shared vision, they set out to create a platform that empowers and uplifts individuals who dream of honing their artistic skills and exploring the limitless potential of their creativity.

 

Their work has since blossomed into a vibrant community that nurtures artistic expression, providing guidance, resources, and support to those seeking to refine their talents. Through this initiative, the Enriquez sisters have not only offered a space for learning but have also inspired countless young people to pursue their artistic dreams, making a lasting impact on the lives of many.

Children are children but for a moment, and if in that moment we could make a positive impact in their lives, then that child will carry that experience with them to adulthood and hopefully look to do or be the same in another child's life. - Larissa Enriquez

OUR MISSION

The Artists Avenue aims to empower young artists by introducing them to the diverse avenues within the performing arts. Through fostering collaboration and critical thinking skills, we create a safe, inclusive environment where students from all backgrounds can learn and grow as professionals. We believe in celebrating individuality to create a harmonious world, where each unique voice contributes to the melodic tapestry of artistic expression.

OUR VISION

At The Artists Avenue, we envision a classroom that embraces a diverse mix of students, each at different skill levels, fostering a dynamic and enriching learning environment. We believe this inclusive approach allows beginner students to grow as they observe and learn from advanced peers, while advanced students gain valuable leadership experience by collaborating with and guiding those who are still developing their skills.

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Inspired by the dynamics of professional productions—where performers from varied backgrounds and training levels unite to create extraordinary performances—our teaching model mirrors this real-world synergy. By adopting this method, we aim to cultivate an atmosphere that emphasizes teamwork, collaboration, and the ability to produce high-caliber performances, ensuring that all students thrive as artists.

Our Directors

At The Artists Avenue, our directors are not just leaders; they are passionate mentors who believe in the transformative power of musical theatre to enrich the lives of young people. Each director brings their own unique journey and a heartfelt commitment to nurturing creativity, confidence, and community among our youth.

LARISSA ENRIQUEZ

Director | Musical Director

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Larissa is a dedicated musical theater director and educator with over a decade of experience. As the Junior Choir Director at Global Harvest Fellowship for eight years, she co-created a vibrant musical theater program for young artists. For ten years, she has served as the Artistic Director for The Artists Avenue, directing and choreographing MainStage productions with passion and creativity. Larissa also runs Larissa’s Music Studio, providing vocal coaching and piano lessons to aspiring musicians. She is excited to continue her journey in the 2023-2024 season, using her talents to spread God's love and inspire those around her.

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CAYLEN CARA

Creative Director |
Production Stage Manager

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Caylen Cara is a Creative Director and Production Stage Manager who proudly embraces her Filipino-American heritage. Growing up in New Jersey, she earned a Bachelor’s Degree in Musical Theater from NJCU, fueling her passion for storytelling. As Co-Artistic Director of The Artists Avenue, she nurtures young talent through educational programs and oversees MainStage productions. A talented performer, her credits include Mrs. Lovett in Sweeney Todd and Gingy in Shrek. Caylen also works as a hairstylist, featured in Local Wolves, and aims to uplift diverse voices through the power of art.

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MELISSA ENRIQUEZ-RADA

Director of Operations

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Melissa serves as the Director of Operations for The Artists Avenue, a project of Blessed to Bless CDC 501(c)(3). With a lifelong passion for music, she participates in church productions, sings in the choir, and organizes concerts. Her love for service drives her to host donation drives and fundraisers for mission trips, local needs, the B2B Orphanage in the Philippines, and community organizations like the Bayonne Rotary Club. As a real estate agent for 21 years, she currently works as a broker manager with Keller Williams City Life JC, guided by her faith: “To God be the Glory.”

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MIKAELA RADA

Assistant Director of Operations

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Mikaela has been a vital part of The Artists Avenue for four years, beginning her journey as the lead in their first MainStage Production, Mulan. Now serving as Assistant Director of Operations, she blends her love for choreography with her organizational skills to enhance each production.

A 2020 graduate of the University of the Arts with a BFA in Dance, Mikaela has performed in Footloose aboard the Norwegian Joy and Miss Saigon at WPPAC. Passionate about nurturing young artists, she aims to inspire them through the beauty of theatre.

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Our Staff

Together with our directors, our staff create an inspiring environment at The Artists Avenue, where every young person can thrive through the joy of musical theatre. They are dedicated to not only developing talented performers but also nurturing compassionate individuals ready to make a difference in their communities. Join us as we celebrate creativity, collaboration, and the joy of performance!

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HANNAH DEL ROSARIO

Make-up Educator

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Hannah del Rosario is a passionate Filipina makeup artist committed to helping clients of all colors feel beautiful and valued. Her artistry celebrates individuality and empowers everyone in her chair. Hannah's work has been featured at New York Fashion Week, TEDx conferences, and in campaigns for Nike and Kate Spade. She began her journey with The Artist’s Avenue in productions like The Little Mermaid Jr. and returns each year to share her expertise. Additionally, Hannah offers classes on stage makeup and character looks, fostering creativity and confidence in her students.

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KATRINA RADA

Choreographer

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Katrina Rada is a dedicated choreographer at The Artist Avenue, where she has been creating impactful work since 2022. Her journey began as a cast member in The Little Mermaid and Beauty and the Beast, where she fell in love with storytelling through dance.

A graduate of High Tech High School, Katrina is currently pursuing a Bachelor's in Musical Theatre at NJCU. With extensive training in various dance styles, she inspires her students to express themselves and reach their fullest potential as performers.

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RJ ENRIQUEZ

Acting Coach

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RJ believes in the magic of performance to change lives. His journey began in church productions like Arch the Angel and Two From Galilee, sparking a love for storytelling that led him to musical theater. He has enjoyed bringing characters to life, including Bert Healy in Annie and the Cave of Wonders in Aladdin. Now, RJ is dedicated to inspiring young performers in both church and musical settings, helping them discover their unique voices while connecting creativity with faith. Together, they explore the profound impact of performance!

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MJ ENRIQUEZ

Media and Graphics

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MJ Enriquez has been a key member of The Artists Avenue since 2013, initially as an administrative assistant and graphic designer. Growing up in her family’s printing business fueled her lifelong passion for art, leading her to engage in various creative pursuits, including painting and freelance design. With a Bachelor's in Fine Arts, majoring in Advertising, from the University of Sto. Tomas in the Philippines, she blends her organizational skills with creativity. MJ believes, “Every artist dips his brush in his own soul and paints his own nature into his pictures.”

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